Even with online marketing and advertising, your physical employees play a vital role in ensuring its success and help you attract a huge following. Employees are the face of your company and will help you get loyal customers just by the way you treat them in front and behind the scenes. Instead of just focusing on marketing your services and products, consider talking about your employees and staff as part of your content you post from time to time.

The moment you share their accomplishments with the outside world even when not related to whatever you are selling, you are likely to get free followers who will be moved by that story as it’s seen as respect from your part. Even when not interested in what you are selling the story will make them appreciate your gesture by liking your page. Build on such numbers to attract potential clients or reach to their friends now. That one person who followed you because of that story provides an avenue for more free followers to come in and be the clients for the business now.